“NETTLE STUDIOS IS A SUSTAINABLE SAN FRANCISCO BRAND THAT FOCUSES ON PRODUCING SMALL BATCH COLLECTIONS OF FUN AND MODERN SILHOUETTES. WE DESIGN AND SEW EVERYTHING IN HOUSE AT OUR NEW STUDIO IN THE MISSION DISTRICT. “

Creators: Alex Lunt & Lili Pham


This month our neighbors, Nettle Studios, have brought over some of their best sellers and some one offs to share with our Jenny Lemons customers. Alex and Lili work out of their studio, 24k Gold, just down 24th street. We love being apart of such a creative community and wanted to share a bit about them with you. Here's some fun facts we learned when sitting down with them to chat about this months pop up!

What’s your guiding business philosophy?

"Well made clothing with a focus on small batch collections in modern Silhouettes."

How did your business come to be, what's your backstory? 

"We met in college while studying fashion at the Academy of Art University. We were inseparable our junior and senior year and would work late into the night at the school sewing lab listening to embarrassing music that shall not be named here, haha! After college Lili spent a year in Paris interning, and I [Alex] stayed in SF and got a job in denim. 

After about a year of working in the industry we missed the creative expression we had in college, 

and Nettle basically started as a homework project we gave ourselves. We would meet 2-3X a month and sew/pattern things we actually wanted to make. 

Now here we are almost 4 years later and on our third studio! Currently we are loving our newish space in the Mission that we share with our friends Woll Jewelry and Mudwitch!"

What is the best part of your day?

"I’m [Alex] a morning person so my favorite part is when I get to drink my morning tea at the studio while sewing orders!

Also, when we find ourselves in a creative slump or long work days, we believe 90 day fiancé makes everything better"

What’s the most valuable lesson you’ve learned since starting your business? 

"Starting a business can be quite intimidating! Asking as many questions without hesitation really helped us in the beginning! Especially reaching out to other fellow small business owners in your field. I (Alex) don’t know if Jennie remembers this, but before Nettle was selling anything we went to Renegade and met her! She was super gracious and willing to answer all our questions about manufacturing and selling pieces at a show. And even today, 

we share resources and tips. Build your friends and fellow small businesses up, even if they are your “competition”! We are all trying to survive, and if one of us fails to succeed, it impacts us all! In short, just be nice :) "

What are your favorite things to do in the Bay Area?

"Eat, duh! I also love riding my bicycle around the city on a rare day off, and when I’m feeling fancy I love going wine tasting in Sonoma/Napa! "

Nettle Studios Available Now

Perfect Square Top In Black Linen

One of the easiest pieces to wear, this top drapes beautifully over any body shape! With the cropped hem you will find this to be your favorite top to wear tucked into high waisted pants or leave it untucked for a boxier sIlhouette. 

Easy Go-To Navy Linen Pant

Wear it to work, to go out, or even around the house! Versatile, unisex, flattering, and above all, comfy! These are the comfiest pants you'll own, with an elastic waistband and wide leg, these pants are sure to be your new favorite piece!

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