Efiya Asabi is the founer of Iyoba. She grew up in the San Francisco Bay Area as the eldest of two children. Her grandmother has been her greatest source of inspiration. Some of Efiya's earliest memories are of her grandmother tending to her garden and chickens, and working around her yard. Efiya loved to spend time with her because she was so kind and loving and she was fascinated by her ability to create things with her hands. Efiya believes you can say IYOBA is in her DNA.
When Efiya isn't concocting new formulas for her next best seller, she is working with clients in her Transformational Health Coaching practice. She also enjoys spending time with her family, studying herbology, hiking, yoga, travel, and good wholesome fun.
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